III edition of Georgia’s hosted buyer MICE summit

Meet more than 80 carefully selected European MICE buyers through 30 guaranteed pre-scheduled appointments, immersive destination experiences and high-level networking. Georgia 6-8 April 2027 5* Hotel

Two editions. Building lasting business connections.

Following editions in 2025 and April 2026, TARIFA Summit Georgia returns in 2027 for its third edition, bringing together MICE buyers and suppliers for pre-scheduled business meetings, networking and destination experiences.

Georgia 2025 — The First Edition

Our first Georgia summit brought buyers and suppliers together in Tbilisi for face-to-face business meetings and networking, alongside opportunities to experience Georgia as an events destination.

Georgia April 2026 — The Second Edition

The second edition continued the summit’s focus on personal connections, bringing buyers and suppliers together for business appointments and shared networking experiences in Georgia.

Spotlight on Georgia

Charming towns and ancient churches set the scene for an unforgettable experience in Georgia. Savor local delicacies, enjoy a glass of renowned Georgian wine, or explore the country’s UNESCO World Heritage Sites for a taste of rich history and stunning architecture. A visit to Georgia will leave you wanting so much more. And it doesn’t stop there. Georgia brings a touch of elegance to the MICE industry, with modern congress centers and event spaces scattered throughout its picturesque cities. From Tbilisi’s vibrant districts to Batumi’s coastal charm, you’ll find top-notch facilities and breathtaking venues. Conveniently accessible with international airports in key cities, hosting and attending events in Georgia is effortless and rewarding.

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georgia mountains

Experience Georgia’s Unique Spirit

Discover the warmth of Georgian hospitality in the breathtaking Caucasus mountains. From world-renowned wine to traditional cuisine, immerse yourself in a cultural experience that makes every conversation memorable.

Why Georgia?

Positioned at the crossroads of Europe and Asia, Georgia offers unmatched opportunities for business and cultural exchange.

Summit Georgia 2027 will showcase the country’s booming event industry, unique venues, and outstanding hospitality.

why georgia
georgia accomodation

Accommodation

Hosted buyers receive accommodation at a premium hotel as part of their hosted buyer package.

Previous editions have featured five-star accommodation at Radisson Blu Iveria in 2025 and The Telegraph Hotel in 2026. Accommodation for the 2027 edition will be of an equivalent standard, with the selected hotel confirmed ahead of the event.

Suppliers can book accommodation at specially negotiated rates. Supplier accommodation is not included in the participation fee.

3 nights for buyers.

Event Agenda

The programme below is indicative and subject to confirmation with our partner in Georgia. The detailed travel and event programme will be issued approximately one month before the summit, once final arrangements have been confirmed.

Day 1: Arrivals and Welcome
  • Arrival of hosted buyers and suppliers
  • Hotel check-in
  • Buyer and supplier registration
  • Welcome reception and dinner, with arrangements to be confirmed
  • Morning session of pre-scheduled buyer–supplier appointments
  • Networking lunch
  • Afternoon session of pre-scheduled buyer–supplier appointments
  • Networking dinner
  • Further pre-scheduled buyer–supplier appointments
  • Closing arrangements and departures, with timings to be confirmed

The meeting programme across Days 2 and 3 will provide each supplier with 30 guaranteed pre-scheduled buyer appointments. The allocation of appointments between the two days will be confirmed in the final programme.

destination

What to Expect

Business Opportunities

Discover new markets, build partnerships, and grow your presence in the region.

Experience

Discover a destination from a new perspective with engaging site visits and vibrant networking activities.

Authentic Hospitality

Enjoy the unique warmth of Georgia with unforgettable culinary and cultural experiences.

Unmatched Networking

Engage with top buyers and suppliers in curated one-to-one meetings.

What Suppliers Receive

Limited Representation

We limit participation from the same country, destination and service category to support a balanced supplier mix and meaningful visibility with relevant buyers. Places are subject to availability. Participation does not automatically include country, destination or category exclusivity.

Interested in Joining Us?

What Buyers Receive

Interested in Joining Us?

Information Clause on the Processing of Personal Data..

1. Who is responsible for processing data, and how can you contact them?

The data controller is Georgian National Tourism Administration (GNTA) and Tarifa sp. z o.o.
The processor is Event UI Sp z o.o You can contact them:
In writing by email: offoice@gbe.events
By phone: +48 500 015 977 

2. Why do we process your data, on what legal basis, and what is the purpose?

We process your data according to the EU Regulation 2016/679 (GDPR) and Polish data protection laws for purposes such as legally justified interests and with your consent.

3. Whom may we disclose the data to?

We may share your data with authorized employees of Georgian National Tourism Administration (GNTA) and Tarifa sp. z o.o., entities legally authorized to receive your data, and processors acting on our behalf under a contractual agreement.

4. Will your data be transferred to a third country (outside the European Union)?

We will not transfer your data to recipients outside the European Union without your consent.

5. How long will your data be processed (stored)?

Your data will be processed for the necessary duration to achieve the processing purposes outlined in point 2.

6. What rights do you have to ensure the proper protection of your data?

You have the right to access, correct, restrict, or delete your data, withdraw consent, request data transfer, lodge a complaint with the supervisory authority, and object to processing based on legitimate interests.

7. Is providing data obligatory?

Providing data is voluntary but necessary for participating in the event.

8. To what extent do we use automated decision-making, including profiling?

We do not employ fully automated decision-making processes, including profiling.

9. Why are we informing you of this?

This fulfills our obligation under articles 13 and 14 of the GDPR.

10. Legal bases:

[1] Art. 6(1)(f) GDPR
[2] Art. 6(1)(a) GDPR